70th International Congress of Hearing Aid Acousticians, Hanover, Germany

The 70th International Congress of Hearing Care Professionals will take place from 14 to 16 October 2026 and has exciting opportunities in store for specialist opticians and hearing care retailers. Numerous exhibitors will be showcasing practical concepts for digitalisation, shop fitting, marketing and staff recruitment – topics that have long been crucial for modern opticians too. This creates valuable synergies between the optical and hearing aid sectors. The lecture programme in the EUHA Live Area also covers a wide range of topics of cross-sector relevance: from AI-powered software for day-to-day operations to the successful organisation of a business start-up.

#EUHA2026: Friday is AI Day!

EUHA Congress launches new focus format on practical artificial intelligence for hearing care practices

Friday at the 70th EUHA Congress will be AI Day. Under the motto "AI that pays off tomorrow”, the new focus format demonstrates how hearing care practices can integrate artificial intelligence into their day-to-day work in a practical way.

Hardly any other topic is currently transforming the world of work as much as artificial intelligence. At the same time, many hearing care practices are wondering how this technology can be put to practical and meaningful use in their day-to-day work. This is exactly where the AI Day comes in. Rather than abstract visions of the future, the focus is on practical applications that are easy to understand without any prior technical knowledge and can be implemented in the workplace as early as the next working day. The focus is on solutions that make everyday life easier, streamline processes and noticeably reduce the workload on teams.

The topic is highly relevant: many businesses are facing growing demands. Bureaucracy and documentation are on the rise, marketing activities are becoming more complex and time-consuming, whilst the shortage of skilled workers remains a key challenge. Artificial Intelligence offers concrete solutions here, for example in the automation of routine tasks, support with communication and marketing, or the more efficient use of knowledge within the company.

AI Day is also aimed at participants with no prior technical knowledge. It offers guidance, reassurance and an accessible introduction to a topic that is becoming increasingly important for the future of the industry. Participants will benefit from concrete examples, ideas they can put into practice straight away, and a clear understanding of where AI can create real added value in day-to-day business operations.

The combination of a stage programme, workshops, live sessions and the integration of the industry exhibition creates a comprehensive, integrated experience with significant practical benefits. AI Day turns the Friday of the congress into an event in its own right and demonstrates how the EUHA Congress links current, forward-looking topics with direct benefits for the hearing aid industry.

With this new format, the 70th EUHA Congress sends a clear message: artificial intelligence is not an abstract topic, but a practical tool that can make a measurable difference in day-to-day business operations.

The Netherlands are the partner country of this year’s International Congress of Hearing Aid Acousticians, which will take place from October 14–16, 2026 in Hanover.

The partner country concept includes a variety of elements and will be represented with different program points and highlights throughout the three days of the event. Among other things, there will be expert lectures from the Netherlands. Additional activities are currently being planned. In the EUHA Live Area, a section will be used by the partner country for discussions.

On Thursday evening, October 15, 2026, the major event party will take place, to which all visitors are warmly invited. Tickets for the party can be purchased starting in July via the EUHA ticket shop. As in the past three years, the theme of the party will be based on the partner country.

Due to Hanover’s geographical proximity as the event location, the Netherlands are an ideal partner country. The distance between Hanover and the Dutch border is just over 200 kilometers. The organizers are looking forward to welcoming new exhibitors and visitors from the Netherlands.

The Netherlands are the partner country of this year’s International Congress of Hearing Aid Acousticians, which will take place from October 14–16, 2026 in Hanover.

The partner country concept includes a variety of elements and will be represented with different program points and highlights throughout the three days of the event. Among other things, there will be expert lectures from the Netherlands. Additional activities are currently being planned. In the EUHA Live Area, a section will be used by the partner country for discussions.

On Thursday evening, October 15, 2026, the major event party will take place, to which all visitors are warmly invited. Tickets for the party can be purchased starting in July via the EUHA ticket shop. As in the past three years, the theme of the party will be based on the partner country.

Due to Hanover’s geographical proximity as the event location, the Netherlands are an ideal partner country. The distance between Hanover and the Dutch border is just over 200 kilometers. The organizers are looking forward to welcoming new exhibitors and visitors from the Netherlands.

New: For the first time, the International Hyperacusis and Misophonia Conference will take place as part of the EUHA Congress. The aim is to build a bridge between audiological, psychological and neuroscientific research on sound sensitivity. Further information is available at: https://ichm8.org/